The best weapon in beating breast cancer is awareness. Aimed at fostering a spirit of courage, grit and determination, MIF and DIVA Restaurants collaborated for a month long campaign ‘Celebrate Me’. Focused on the steely spirit of brave breast cancer survivors, this campaign highlighted the resolve, courage and positive attitude of women who fought breast cancer bravely. The campaign focused on the importance of a timely treatment and preventive measures, against breast cancer. In this context, breast cancer pamphlets and brochures were exhibited at all DIVA Restaurants; Stories of Hope from the survivors, talks from doctors were posted on the social media. Additionally, awareness talks were also organized through partner NGOs and for female Max employees.